If trust is a business outcome, what should platforms actually measure? Every interaction on a digital platform is a trust decision. Yet fraud rates alone don't capture whether users truly trust your marketplace. Join leaders from Walmart, Thumbtack, and Incognia as they explore how platforms measure trust across the customer journey, from identity and onboarding to marketplace quality, fulfillment, and customer interactions. Through real-world examples, the panel will discuss how identity, behavioral, operational, and marketplace signals help cross-functional teams align around shared metrics, make smarter risk decisions, and reduce friction for legitimate users without compromising platform integrity.

Digital platforms and marketplaces are on the front lines of an increasingly automated fraud environment. As payment fraud evolves from stolen databases to real-time credential testing, enumeration – the systematic guessing of payment credentials at scale – is reshaping card-not-present fraud and creating new challenges for trust and safety, and fraud prevention. This session will unpack why enumeration is growing, how fraudsters exploit digital payment flows, and why fraud can materialize quickly after successfully guessing payment card credentials. For marketplaces, these attacks may create risk well beyond the transaction itself, affecting customer trust, seller operations, fraud losses, authorization performance, and the integrity of the payments ecosystem. The goal is to provide a practical view of how speed, scale, and automation are changing the economics of enumeration, what emerging enumeration risks may mean for platform-based businesses, and how layered controls, real-time analytics, and ecosystem collaboration can help reduce exposure. Our aim is to help marketplaces and digital platforms better understand the threat, the stakes, and the opportunity to help protect the future of trusted digital commerce.

When vice is in vogue, and virulence becomes a virtue, how can platforms work effectively with civil society to turn the tide? This presentation will profile Incommon - TikTok's largest global investment in a campaign to combat antisemitism, developed with The Dor Foundation, designed to meet Gen Z where they are, replacing hate and stereotypes with culture and connection. We will talk to research about why this matters, the content strategy, and impact data across demographic cohorts, demonstrating that attitudinal campaigns are a genuine antidote to hate online - and that shifting the needle is not only possible, but proven.