Join us for a welcome reception hosted by Microblink on the evening before the Marketplace Risk New York Conference! This networking event offers a relaxed atmosphere to connect with fellow attendees, speakers, and industry leaders. Enjoy refreshments, engage in insightful conversations, and kick off the conference with new connections. The reception will take place at Microblink’s offices from 5:30 PM to 7:30 PM, setting the stage for the exciting sessions and opportunities that follow. Don’t miss this chance to mingle and set the tone for a productive conference!

Be sure to check in early to connect and network with other attendees over breakfast!

Generative AI is rapidly reshaping the boundaries of identity, authenticity, and trust in digital marketplaces. As synthetic agents grow more capable of mimicking human behavior and bypassing traditional safeguards, long-standing security measures - like CAPTCHA, voice verification, and behavioral analysis - are losing their effectiveness. This keynote explores the shifting dynamics of marketplace risk in the age of GenAI, highlighting how trust frameworks must evolve to meet adversarial innovation. We’ll examine the implications for platform integrity, user safety, and operational resilience, and outline some strategic approaches for marketplace leaders and operators to stay ahead of the curve and defend against synthetic manipulation and identity fraud.