Fraud prevention is often viewed as a battle between increasingly sophisticated bad actors and the tools designed to stop them — but the real challenge may lie elsewhere. This session explores fraud not just as a technical or behavioral issue, but as a data visibility and governance problem. Fragmented systems, siloed teams, and unclear data ownership create gaps that fraudsters can easily exploit. By reframing fraud as an information quality issue, we’ll highlight how marketplaces can strengthen their defenses through better collaboration, connected data flows, and shared responsibility across Trust & Safety, Operations, Engineering, Policy, and Marketing teams.

A profile merely tells you who someone is, but do you actually trust it? In contemporary care and gig marketplaces, it takes more than static information to establish trust - it takes in-depth knowledge of individuals and a holistic view of their settings. Prove's VP, Evangelist & Fraud Executive Advisor Mary Ann Miller and Care.com's Head of Product, Trust & Safety Pratik Shah, will cover innovative strategies to escape profiles, establish trusted interaction, and enhance platform security. Discover how trust scores, data sharing, and trustworthiness at the ecosystem level can drive loyalty, reduce friction, and develop secure environments for gig economies.

New research shows gig workers face rising fraud and safety concerns — yet many feel platforms aren’t doing enough. TransUnion shares key findings from its latest Gig Economy Report, while Sittercity offers a real-world look at how trust and safety teams are adapting to protect workers and users. The session will also examine generational differences in risk behavior, the rise of fake users and listings, and the evolving expectations workers have for platform accountability. Attendees will gain insights into how leading platforms are adapting to meet these challenges and what safety measures are proving most effective.