This session will address the challenges that digital and gig platforms face in light of the emerging threats of fraud. We will cover recent changes to government legislation and explore how organisations are leveraging digital services to protect their brand, safeguard the community, and mitigate financial risks. Participants will gain insights into implementing a robust and compliant onboarding programme with minimal impact, while ensuring scalability to meet the growing demands of the sector. Additionally, the session will highlight industry trends and adaptations that organisations can consider for future success.

Marketplaces are entering a new era of identity. Governments are rolling out digital IDs like Europe’s eID wallets, while users increasingly expect portable, reusable credentials they can carry across platforms. At the same time, alternative trust signals—such as LinkedIn’s verified badges, professional networks, and reputation systems—are reshaping how identity is expressed online. In this session, LinkedIn and Persona share real examples from LinkedIn’s acceptance of digital IDs and explore how marketplaces can rethink identity—blending official credentials with community-driven signals to create experiences that are secure, portable, and user-first.

Marketplaces run on trust. But what happens when the images buyers and sellers rely on are no longer real? AI image generation is rewriting the visual language of commerce — powering stunning product photos, instant listings, and personalized shopping experiences. Yet it’s also blurring the line between truth and illusion. This panel explores the tension between synthetic creativity and authentic trust. Can marketplaces harness AI’s power without breaking the bond that keeps buyers and sellers honest? Or are we entering a world where everything looks real — and nothing is?

As online platforms and marketplaces expand, maintaining trust, integrity and the safety of users demands a seamless connection between policy design and enforcement. In this panel, we’ll explore how policy frameworks and automation can reinforce one another to build safer digital ecosystems. Bringing together experts from trust and safety, policy development, and AI, the discussion will examine how to translate policy into practice - and how automated enforcement can help marketplaces refine and strengthen policies. The panel will also offer practical approaches on how to balance human and automated moderation to achieve the most efficient moderation strategy. Ultimately, the session aims to show how bridging automation and policy can help online platforms move from reactive moderation to proactive, systemic protection - ensuring scalable, transparent, and trustworthy compliance for digital spaces.

Grab lunch with old friends and new colleagues.