For over a decade, Behance focused on helping creatives showcase their work, gain exposure, and find inspiration. While the platform always indirectly helped creatives get discovered and hired, only in recent years did Behance begin evolving into a true two-sided marketplace — introducing features like direct hiring, payments, reviews, and freelancer reputation systems. This shift fundamentally changed the platform’s trust model, introducing entirely new challenges around fraud prevention, identity, moderation, disputes, and economic trust. Learn how Behance navigated this evolution, the trust and safety implications that emerged, and the product decisions required to support a growing marketplace ecosystem.

Technology is a double-edged sword: the same platforms predators use to groom vulnerable youth also generate the digital trails that can help find missing and exploited children. In this session, Dr. Anita Chen, Strategic Impact Officer at Finding Kids, will explore the digital landscape that enables traffickers to target at-risk youth, as well as the safety principles technology companies can adopt to better protect them. She will share Finding Kids’ combined digital and field-based approach to recovering missing children. Attendees will learn how marketplaces can move beyond basic compliance to become active partners in recovery, including through design, corporate advocacy, and strategic philanthropic support.

Every refund and payout is a moment of truth for a marketplace—and often where fraud concentrates, disputes escalate, and seller trust erodes, especially when platforms rely on legacy portals and manual workflows not built for today’s speed expectations. In this session, a marketplace founder and payments leader explore how direct-to-seller, mobile-first payment experiences can turn this high-risk operational point into a competitive advantage, reducing fraud vectors, closing compliance gaps, accelerating refunds, and strengthening payment trust. Attendees will gain a practical framework for understanding why payouts are the highest-risk surface, how mobile-first payments reduce chargebacks and manual intervention, what auditability and compliance look like in practice, and real-world examples of improved speed and trust from live deployments.

Digital platforms operate in high-velocity, multi-sided environments where fraud is increasingly coordinated rather than isolated, and traditional controls like static device fingerprinting, OTPs, and one-time identity checks are under growing pressure from emulator networks, location spoofing, multi-account coordination, incentive abuse at scale, and fraud-as-a-service ecosystems. As AI makes it easier to simulate digital signals, a critical question emerges: which signals still hold up in real-world investigations? This panel explores how teams combine investigative expertise with behavior-based, real-world signals to identify coordinated abuse, link accounts to real actors, and surface risk earlier in the user journey.

Trust and safety teams are often viewed as a necessary expense — valuable for preventing harm, but rarely recognized as a driver of business growth. That framing is overdue for a reset. This session makes the case that proactive trust and safety investment protects brand value, strengthens internal credibility, and creates measurable opportunities: enabling platforms to expand into new verticals, retain better partners, and avoid the costly consequences of enforcement failures. Attendees will explore how trust and safety professionals can translate their work into the metrics that matter to executives, including revenue, retention, and reputational resilience, and how to build the internal visibility needed to advocate effectively for their teams and their mission.