Autonomous agents are now booking travel, initiating payments, creating accounts, and transacting at scale. Some act on behalf of verified users. Others don’t. And traditional identity models weren’t built to tell the difference. This session introduces the concept of "Know Your Actor," a new framework for identity in agentic environments. We’ll explore how identity must evolve from one-time user verification into continuous governance of humans, agents, and intent across the transaction lifecycle. Key Takeaways: - Why “human vs bot” is the wrong question in agentic systems - How Trust & Safety teams can classify automation by intent, authority, and risk - What continuous verification looks like when agents act independently

Marketplaces are seeing rapid growth in wellness aids, performance enhancers, research chemicals, and other health-adjacent products that sit in regulatory gray areas. Listings change quickly and sellers adapt faster than policy. The consequences of missing the mark on this type of risk (including consumer harm, enforcement action, and brand damage) can be immediate — and significant. This session covers emerging wellness risk areas and what they mean for marketplace policy, enforcement, and reputational exposure in 2026. Drawing on real-world patterns, we examine how these products appear on platforms, why they escalate risk, and how marketplaces can prepare to meet the challenges. Attendees will learn to: - Understand the risk profiles of key categories, including weight-loss drugs, novel cannabinoids, kratom alkaloids, peptides, and ingredients subject to country-specific restrictions. - Recognize seller tactics that complicate detection, such as “research use only” positioning, euphemisms, bundling, and jurisdictional arbitrage. - Identify practical policy and enforcement implications, including where to tighten category definitions, when enhanced review is warranted, and what signals to monitor to stay ahead of regulatory attention.

As the digital landscape evolves, marketplaces face increasingly sophisticated seller fraud, from single users trying to "game the system" to organized crime rings and multi-account abuse to complex collusion schemes. In this session, we will explore how advanced link analysis transforms defensive strategies by moving beyond isolated data points to uncover the hidden connections that signal high-risk behavior. Attendees will walk away with a tactical framework for leveraging advanced identity, business, device, and network signals to proactively stop "bust-out" fraud and protect platform integrity without introducing friction for legitimate sellers.

When law enforcement comes knocking, marketplaces are already behind—unless they have a clear, practiced playbook. This fireside chat explores two critical pathways where platforms intersect with law enforcement: reactive response and investigative collaboration. On the reactive side, we will unpack what happens when something goes wrong on your platform—fraud, violence, theft, or other criminal activity—and law enforcement needs data, context, and fast action. On the investigative side, we will examine cases where alleged misconduct occurs off platform, but an individual, account, or transaction is linked back to your marketplace, raising complex questions around privacy, safety, and cooperation. Through real-world examples, the speakers will share how both reactive and investigative scenarios can become engines for a more proactive risk mindset: strengthening internal policies, improving trust and safety operations, and building smart, repeatable frameworks for working with law enforcement without over-extending your teams. Attendees will walk away with practical guidance on what to do in the first 24 hours, how to triage requests, and how to convert every incident into long-term marketplace resilience.

Grab lunch with old friends and new colleagues.