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Tapping Into New Customers Without Friction

March 2, 2022

Company & Presenters:

- Matt Wilson, Senior Enterprise Account Executive at Ekata

Nowadays, friction of any kind can make the difference between a happy customer and lost revenue opportunities. Customer experience is the biggest competitive leverage a business could use to win the market. Matt Wilson, Sr Account Executive, will share his insights on how they’ve examined their customer onboarding processes to find the right amount of steps needed to maximise customer growth, reduce the potential for risk and understand their users’ tolerance for friction

Tapping Into New Customers Without Friction

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