What do “free iPhones,” “free food,” and “free stays” have in common? They’re all outcomes of today's GenAI-fueled fraud ecosystem, where industrial-scale tactics are used to bypass security, drain merchant incentives, and exploit identity gaps. AI isn’t just transforming platforms. It’s powering their attackers. As generative AI and virtual environments become more accessible, fraud tactics are evolving from manual exploits to industrialized, automated operations. From emulators and app cloners to deepfake-powered account creation, the new fraud playbook is faster, more scalable, and harder to detect. Fraudsters are becoming increasingly organized, resembling a production line, and these tools are being distributed on the deep web and in fraudster communities on social networks and messaging apps, operating as a monthly subscription service costing a few hundred dollars: it is fraud-as-a-service. In this session, we'll unpack how AI is being weaponized in today’s fraud ecosystem and what real-world defenses look like. Expect practical case studies, data-driven insights, and a breakdown of the signals that still surface truth in a landscape of synthetic noise. Key Takeaways: - How generative AI and automation are fueling large-scale fraud schemes - How device, location, and behavioral signals expose hard-to-catch threats like deepfakes and virtual farms - Real-world examples of how fraud leaders are adapting their stacks to stay ahead of evolving threats