Join us for a welcome reception hosted by Microblink on the evening before the Marketplace Risk New York Conference! This networking event offers a relaxed atmosphere to connect with fellow attendees, speakers, and industry leaders. Enjoy refreshments, engage in insightful conversations, and kick off the conference with new connections. The reception will take place at Microblink’s offices from 5:30 PM to 7:30 PM, setting the stage for the exciting sessions and opportunities that follow. Don’t miss this chance to mingle and set the tone for a productive conference!

Be sure to check in early to connect and network with other attendees over breakfast!

Generative AI is rapidly reshaping the boundaries of identity, authenticity, and trust in digital marketplaces. As synthetic agents grow more capable of mimicking human behavior and bypassing traditional safeguards, long-standing security measures - like CAPTCHA, voice verification, and behavioral analysis - are losing their effectiveness. This keynote explores the shifting dynamics of marketplace risk in the age of GenAI, highlighting how trust frameworks must evolve to meet adversarial innovation. We’ll examine the implications for platform integrity, user safety, and operational resilience, and outline some strategic approaches for marketplace leaders and operators to stay ahead of the curve and defend against synthetic manipulation and identity fraud.

Fraud in marketplaces has evolved into a sophisticated, scalable business model, with bad actors using off-the-shelf tactics and infrastructure to exploit platforms rapidly. This panel brings together leaders from DoorDash and Incognia to unpack the realities of Fraud-as-a-Service (FaaS), covering issues like fake seller identities, account takeovers, and gig worker impersonation, along with the strategies they use to fight back. Key takeaways include understanding why traditional fraud controls often fail against FaaS, insights from real investigations into coordinated fraud and marketplace abuse, and how platforms can utilize behavioral, device, and location data to disrupt fraud supply chains. The discussion also highlights the need for trust, policy, and operations teams to adopt flexible, adaptive frameworks rather than static rules to effectively combat fraud at scale. Through real-world examples, the panel explores the integration of policy, signal intelligence, and dynamic infrastructure in the fight against industrialized fraud.

This panel explores how emerging regulations in GLP-1s, telehealth, pharmacy licensing, and gambling are reshaping platform and payment policy. We will examine rising ecosystem risks, from deceptive advertising to AI-generated fraud, and discuss how certification can help platforms and providers scale compliance, strengthen trust, and collaborate across the regulatory landscape.