If trust is a business outcome, what should platforms actually measure? Every interaction on a digital platform is a trust decision. Yet fraud rates alone don't capture whether users truly trust your marketplace. Join leaders from Walmart, Thumbtack, and Incognia as they explore how platforms measure trust across the customer journey, from identity and onboarding to marketplace quality, fulfillment, and customer interactions. Through real-world examples, the panel will discuss how identity, behavioral, operational, and marketplace signals help cross-functional teams align around shared metrics, make smarter risk decisions, and reduce friction for legitimate users without compromising platform integrity.

Digital platforms and marketplaces are on the front lines of an increasingly automated fraud environment. As payment fraud evolves from stolen databases to real-time credential testing, enumeration – the systematic guessing of payment credentials at scale – is reshaping card-not-present fraud and creating new challenges for trust and safety, and fraud prevention. This session will unpack why enumeration is growing, how fraudsters exploit digital payment flows, and why fraud can materialize quickly after successfully guessing payment card credentials. For marketplaces, these attacks may create risk well beyond the transaction itself, affecting customer trust, seller operations, fraud losses, authorization performance, and the integrity of the payments ecosystem. The goal is to provide a practical view of how speed, scale, and automation are changing the economics of enumeration, what emerging enumeration risks may mean for platform-based businesses, and how layered controls, real-time analytics, and ecosystem collaboration can help reduce exposure. Our aim is to help marketplaces and digital platforms better understand the threat, the stakes, and the opportunity to help protect the future of trusted digital commerce.

When vice is in vogue, and virulence becomes a virtue, how can platforms work effectively with civil society to turn the tide? This presentation will profile Incommon - TikTok's largest global investment in a campaign to combat antisemitism, developed with The Dor Foundation, designed to meet Gen Z where they are, replacing hate and stereotypes with culture and connection. We will talk to research about why this matters, the content strategy, and impact data across demographic cohorts, demonstrating that attitudinal campaigns are a genuine antidote to hate online - and that shifting the needle is not only possible, but proven.

Consumer reviews remain one of the most influential trust signals in digital ecosystems—but trust is increasingly under pressure. Consumers rely on reviews from people they do not know, often with limited visibility into who is behind the content, how it is surfaced, or whether it has been manipulated. At the same time, platforms face growing challenges from fraudulent reviews, coordinated influence campaigns, AI-generated content, and evolving regulatory expectations. As policymakers increase scrutiny of how platforms manage trust signals, transparency, and accountability, organizations are being forced to make difficult choices. How much verification is enough? How should platforms balance openness with control, privacy with authenticity, and user expression with effective enforcement? What responsibilities do platforms have to demonstrate that their trust systems are working? This panel will explore the trust signals that matter most to consumers, the trade-offs platforms and businesses must navigate when designing trustworthy ecosystems, and how emerging regulations such as the Digital Services Act (DSA) are reshaping expectations around transparency, accountability, and risk management. Panelists will share practical approaches for building resilient trust systems that can withstand evolving threats while maintaining consumer confidence.

This panel explores how digital platforms conduct stakeholder engagement with external experts and civil society to build robust risk management models. Four experts -- drawing on insights from their work at three platform companies and a leading multistakeholder initiative -- will discuss how meaningful consultation helps companies identify emergent risks, build product trust, and support regulatory compliance. Panelists will also address challenges such as engagement fatigue and uneven power dynamics. Attendees will hear strategies for conducting impactful due diligence to respect user rights, while navigating practical realities.