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Vaishnavi J

Vys

Founder & Principal

About me:

Vaishnavi J is a leading expert and speaker at the intersection of youth, technology, and digital wellbeing. With over 16 years of experience building product and policy solutions at leading technology companies, she is a trusted advisor to executives and boards navigating high-stakes decisions around age-appropriate design, regulation, and AI risk.
She is the founder and principal of Vys, the advisory firm tech companies turn to when youth safety, age-appropriate design, and youth AI risks become business-critical. Vys translates complex safety and regulatory requirements into tangible product features, specializing in safety-by-design architecture for younger users, age assurance deployments, and the mitigation of youth-centric risks in AI and emerging platforms. She previously served as the Global Head of Youth Policy at Meta, where she led age-appropriate strategy across Instagram, Facebook, and Reality Labs. Prior to that, she was Twitter’s first Head of Safety for APAC and served as a child safety policy lead for Google. Beyond her advisory work, Vaishnavi plays an active role in tech governance. She co-chairs the Board of Directors at the Integrity Institute, and is a frequent commentator for the New York Times, Wall Street Journal, and BBC.

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