Regulators are writing rules for a technology that is changing exponentially faster than the legislative cycle. Platforms operating across jurisdictions face a growing set of “gray zone” compliance decisions: AI-enhanced product listings that can degrade the user experience; AI-generated videos and other content that deceive users; and regional rules around AI use that directly conflict with other jurisdictions. This session examines how leading platforms are making defensible decisions under uncertainty. Panelists will unpack real scenarios trust and safety teams are grappling with right now: AI-generated product images and descriptions, synthetic reviews inflating a seller’s credibility, AI influencers dispensing potentially problematic advice, and more. Attendees will leave with a framework for spotting these gray areas before they become headlines, and a clearer sense of where platform policy needs to move faster than regulation ever will. Key Takeaways for Attendees: ●How to identify AI-driven gray zones before they surface as user complaints, press coverage, or regulatory inquiries ●Real examples of AI misuse trust and safety teams are already encountering, from synthetic reviews to unverified AI-generated health claims ●How to build internal review standards for AI-generated content that go beyond legal compliance ●Where platform policy can move faster than regulation, and how to justify those decisions internally

Take this time to visit the exhibitor space and connect with the solution providers and vendors on site. Explore the latest innovations in trust & safety, risk management, and legal compliance — all designed to help protect your platform, your users, and your business. Discover essential tools, build valuable connections, and stay ahead of emerging risks.

Online reviews are an integral part of consumer decision-making, and their value depends on trust. But the burden shouldn’t be on consumers to judge whether individual reviews are trustworthy. Building that confidence relies on platforms doing the work behind the scenes to detect manipulation and protect authentic content. Generative AI is changing this landscape, creating new challenges and opportunities for platforms while also driving greater consumer scepticism about online content. Against this backdrop, how can platforms strengthen trust in online reviews - and what role should the wider ecosystem play? The panel will examine how platforms can respond to evolving threats while actively building trust, including how they communicate their work to protect review integrity without helping bad actors evade their safeguards. It will also consider the wider conditions needed to protect review integrity: proportionate regulation and effective enforcement, alongside cross-industry collaboration and intelligence sharing. Drawing on lessons from the Coalition for Trusted Reviews, the discussion will consider how industry, policymakers and regulators can play their part in strengthening trust in the review ecosystem.

Identity verification (IDV) confirms that a user is real, an adult, and who they claim to be. It matters more than ever. Fraud costs are rising: reported UK romance fraud losses topped £116 million last year. Regulation is tightening too, with the Online Safety Act now in force and Ofcom guidance aimed at the dating sector. This session weighs the trade-off: stronger trust, less fraud, and better retention, against friction, privacy, and cost. It then turns to actionable steps: how platforms can layer these checks into onboarding without shutting users out, using biometrics and liveness detection, reusable identities that users verify once and reuse across platforms, and continuous checks for AI-generated deepfakes.

Children no longer experience the digital world as separate platforms. They play, chat, create, shop, pay and socialise across interconnected ecosystems—while bad actors can move just as easily between them. A seemingly harmless interaction can evolve from gaming or a marketplace into private messaging, manipulation, financial exploitation or more serious harm. This panel will explore the emerging child-safety threat landscape, including grooming and coercion, AI-generated and synthetic content, age-assurance gaps, scams and financial exploitation, unsafe marketplace interactions, privacy and location exposure, and cross-platform migration. The audience will hope to get some insights on whether the industry needs to move beyond moderating individual pieces of content toward understanding behaviour, journeys and signals of escalating risk—and how technology, human expertise, safety-by-design and greater industry collaboration can help us intervene earlier.