Evolving Challenge of Recognising Authentic Content in a ChatGPT World

Speakers:

- Yu-Lan Scholliers, Head of Product, Checkstep 

- Chris Downie, CEO & Co-Founder, Pasabi 

- Anoop Joshi, VP, Legal & Platform Integrity, Trustpilot 

- Saray Covey, Technology Partner Development, Alliance to Counter Crime Online

This session will focus on how different parts of trust & safety operations join forces to detect fraudulent behaviour on marketplaces and platforms and how the adoption of innovative technologies (i.e. ChatGPT) by bad actors create additional challenges. In this session you will learn: (1) how ChatGPT can be used as an aid to fraudsters; (2) why behavioural analytics combined with content analysis is more powerful to detect bad actors than content alone; (3) how to translate powerful AI into a highly automated and scalable trust & safety workflow to moderate content at scale; and (4) what are the key considerations for platforms looking to tackle fake content and bad actors.