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Advisory Board Spotlight: Candace Sjogren, VP of Emerging Markets at Socure

This week we caught up with one of our Advisory Board members, Candace Sjogren, to get her thoughts about what motivated her to join the Marketplace Risk Advisory Board.


Candace Sjogren is the VP of Emerging Markets at Socure, the leading identity platform in the US, where she heads up nascent verticals and geographies for the company. Prior to Socure, Candace led Emerging Markets at Marqeta, a leading card issuing platform, served as an owner and trainer at the Boston Breakthrough Academy, an emotional intelligence leadership program, and was Managing Partner at CXO Solutions, a management consulting firm. Candace continues to contribute to Entrepreneur.com and serve as an angel investor. She received her JD from Salmon P. Chase College of Law and resides on Cape Cod with her husband, son and golden doodle.

Our Advisory Board is the very lifeblood of everything we do at Marketplace Risk. From conferences and virtual events to resources and advice for startups, our board takes a hands-on approach to providing indispensable insight and guidance, drawing on their broad experience that spans a multitude of platforms and industries. We are so excited to welcome Candace to the Advisory Board!

As Marketplace Risk continues to grow, we have expanded our Advisory Board, with calls for new members who can use their skills and experience to help startups. We asked Candace a few questions to get to know her better:

Tell us what you do in / your connection to the marketplace/sharing economy space.

I am a thought leader around marketplace risk and health, fraud trends and identity concerns in the sharing economy space. I have authored white papers and spoken on fraud rings, rising trends and innovative prevention and mitigation techniques.

What interests / fascinates you most about marketplaces/the sharing economy?

Post CovID, we are in a completely digital economy, and as online transactions have reached an all-time high, so has fraud. I am maniacally focused on catching new fraud behaviors prior to or as they are happening and solving for them in real time.

How were you first introduced to marketplaces/the sharing economy? We have a number of marketplace customers who are becoming more actively involved in the payments stream, pushing them to care more about understanding risk on their platforms. We bring best practices from banking to support marketplaces in being proactive to build marketplace health.

What did you want to be when you were growing up?

I was convinced that I would be the President when I was small. Then I announced my candidacy for governor when I was 22. I have since changed my aspirations.

What motivates you the most about your business/platform?

I love changing public policy to support and promote improving the human experience. We get to build trust in everything we do.

What are a few things you do each day religiously?

Play with my two year old, walk my dog and dance.

Who inspires you from a business point of view?

Jason Gardner (former CEO), Johnny Ayers (current CEO) and Oprah.

What’s your favourite social media channel, and what was the last thing you posted on it?

Facebook - family photos.

What do you think the world of marketplaces / sharing economy will look like in 10 years?

I see ecommerce and sharing moving headlong into the metaverse, and value moving from hard commodities to virtual tokens, where we will assign increasing value to intangible items.

If you’d like to be part of a dynamic group of founders, operators and subject matter experts, and your expertise and ideas could help us to better support the marketplace ecosystem, reach out to us at info@marketplacerisk.com.


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