Fighting Bots, Account Takeovers & Impersonation in Marketplaces

Digital marketplaces depend on trust; but bots, account takeovers, and impersonation attacks are putting that trust at risk. Fraudsters are increasingly using automation and stolen identities to create fake accounts, hijack legitimate users, and scam buyers and sellers.

In this virtual event, Steve Craig, Head of Servicing Strategy with Prove, will explore how marketplaces can stop fraud by verifying the real person behind every account. Learn how modern identity solutions help businesses distinguish trusted users from fraudsters, block automated attacks, and protect marketplace ecosystems; while still delivering the seamless digital experiences customers expect.

What we’ll cover:

- How bad actors exploit marketplace onboarding, login, and account recovery flows using bots, automation and AI

- The mechanics behind sophisticated phishing and social engineering to facilitate account takeover and impersonation attacks targeting buyers, sellers, and support teams

- How Prove passive, persistent, and privacy-centric solutions helps marketplaces distinguish trusted users from automated or fraudulent activity

- Practical approaches to reducing fraud while maintaining seamless, low-friction customer experiences