Top Considerations for Marketplaces Launching in 2022

The marketplace and sharing economy sector is an innovative and dynamic industry that can prove immensely rewarding for disruptive startups looking to bring something new to the table. New developments in financial technology, fraud mitigation and user experience provide just a few of the tools that new marketplace founders are embracing to provide a better, safer service for users and providers alike.

To stay ahead of the competition, marketplace and sharing economy founders need to keep up-to-date with the latest challenges and solutions that face their industry. But what’s the best way to do this?

With some sage advice from the experts at some of the world’s leading marketplaces, of course!

We put the following question to a select few of our MRMC speakers, to get the inside scoop on where marketplaces should be focusing their attention this year:

“What’s the most important consideration for marketplaces launching in 2022?”

	Sara Mauskopf, CEO & Founder, Winnie "Coming out of Covid, there are many industries that are struggling and in need of support. Focus on delivering value first and monetization will come as the industries get back on their feet and are able to rebuild."
	Jeffrey Chugg, Global Head, Risk + Response, TaskUs "Protecting users should be priority #1 for new marketplaces. The margin for error is slim, and it's hard to overcome a bad reputation. So, marketplaces should plan to guard against fraud, scams, and harmful content from day one, and they must plan to scale these efforts as they grow to avoid backlogs and maintain a positive user experience."
	Kevin Lee, VP Trust and Safety, Sift "What pain are you solving and do you have product market fit?"
	Kathryn Kosmides, CEO, Garbo "The most important consideration for marketplaces in 2022 is service provider safety."
	Tomar Poran, VP Business Development, ActiveFence "Safety by Design – how do you ensure your marketplace is safe and trusted from the get-go."
	Jonah Bliss, Founder, Curbivore "With the fundraising environment looking materially more conservative than it has over the past few years, it's important that new marketplaces really nail the economic fundamentals of their business. While it's reasonable that your entire company might not be profitable while you achieve scale, you need to ensure that you have a product / service that's economically sound on a per order or per customer basis, not that you're simply buying customers by offering them something below cost."