What does it take to build inclusive digital marketplaces through thoughtful product strategy and user-centered design? As marketplaces scale globally, they must confront barriers rooted in language, accessibility, identity, and structural inequality. Panelists will explore how specific design choices, features, UI/UX features, and community engagement can foster inclusion while addressing risks such as algorithmic bias and exclusionary defaults, practices, or enforcement. From marginalized sellers to underserved consumers, the conversation will center on who is left out—and how marketplaces can evolve to meet their needs. This session offers practical insights into design methodologies and product decisions for building marketplaces that reflect and serve everyone.

Fraud prevention is often viewed as a battle between increasingly sophisticated bad actors and the tools designed to stop them — but the real challenge may lie elsewhere. This session explores fraud not just as a technical or behavioral issue, but as a data visibility and governance problem. Fragmented systems, siloed teams, and unclear data ownership create gaps that fraudsters can easily exploit. By reframing fraud as an information quality issue, we’ll highlight how marketplaces can strengthen their defenses through better collaboration, connected data flows, and shared responsibility across Trust & Safety, Operations, Engineering, Policy, and Marketing teams.

A profile merely tells you who someone is, but do you actually trust it? In contemporary care and gig marketplaces, it takes more than static information to establish trust - it takes in-depth knowledge of individuals and a holistic view of their settings. Prove's VP, Evangelist & Fraud Executive Advisor Mary Ann Miller and Care.com's Head of Product, Trust & Safety Pratik Shah, will cover innovative strategies to escape profiles, establish trusted interaction, and enhance platform security. Discover how trust scores, data sharing, and trustworthiness at the ecosystem level can drive loyalty, reduce friction, and develop secure environments for gig economies.

New research shows gig workers face rising fraud and safety concerns — yet many feel platforms aren’t doing enough. TransUnion shares key findings from its latest Gig Economy Report, while Sittercity offers a real-world look at how trust and safety teams are adapting to protect workers and users. The session will also examine generational differences in risk behavior, the rise of fake users and listings, and the evolving expectations workers have for platform accountability. Attendees will gain insights into how leading platforms are adapting to meet these challenges and what safety measures are proving most effective.

In a two-sided marketplace, every interaction depends on trust. Yet most platforms still treat identity as a single checkpoint during onboarding, which leaves critical gaps. Bad actors don’t stop at signup, and rigid, one-size-fits-all processes often frustrate genuine users while allowing fraudsters to slip through. In this session, we’ll explore how leading marketplaces are rethinking identity as a dynamic system that adapts throughout the entire user journey. We’ll discuss how product and trust & safety teams are approving more legitimate users instantly while stopping bad actors before they cause harm, reducing manual reviews and operational costs without compromising safety, identifying fraud patterns like chargeback abuse, fake listings, and collusive reviews earlier, and evolving trust flows quickly without waiting on long engineering roadmaps. If you’re responsible for risk, product, or operations in a marketplace, you’ll leave with practical strategies to design identity systems that proactively protect your community, your revenue, and your reputation.