Louise Barnekow

Louise Barnekow is CEO of Besedo, the trust infrastructure that digital platforms rely on to protect users from fraud, abuse and harmful content. Based in Stockholm, one of Europe’s leading tech hubs, her background spans product strategy, AI-enabled digital products and technology leadership in high-growth environments.

As fraud and abuse become increasingly organised, she argues that safety by design needs to be built into culture and infrastructure from the ground up, rather than bolted on after users have already been impacted. She is also a vocal advocate for purpose-led leadership and greater diversity in tech.