Emma Swift

Emma Swift is Head of Monetization Policy, Trust and Safety at TikTok. She works at the intersection of policy, regulation and product development within TikTok's monetization ecosystem, advising a safety-by-design approach and driving innovative solutions to enable safe business growth. With 15 years experience developing and implementing policies and product safety strategies within government and the technology sector, she previously held roles at Google leading their verification and transparency efforts, and the UK government, advising on policy strategies to support the startup community.