The Counterfeit Conundrum: Managing Risk in Your Marketplace

Luxury lookalikes are flooding online marketplaces, and many of them land in a legal gray zone. But do you know the difference between a dupe, a knockoff, and a counterfeit? And more importantly, can problem products be identified before they expose your marketplace to risk?

Join EverC marketplace risk expert Anna Pogreb and Theresa Kananen, IP and brand protection attorney at Arnall Golden Gregory, for a candid panel discussion that breaks down the critical distinctions between these product categories—and why they matter to your business.

From trademark infringement and criminal enforcement to consumer behavior and “dupe culture,” this webinar will explore:

- What defines a counterfeit, knockoff, or dupe

- How counterfeit goods funnel money to bigger things like organized crime

- IP infringement trends from brands, regulators, and marketplaces

- Legal gray zones: When knockoffs become lawsuits

- How technology—including EverC—can help detect and disrupt violative sellers

Protecting your platform from counterfeits is essential! This conversation will give you the legal, cultural, and operational context needed to tackle one of today’s fastest-growing risks in ecommerce.