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Empowering Gig Platforms Through Deeper Consumer Insights
- Matthew Badgerow, Sr. Fraud Solutions Consultant: Retail, eCommerce and Gig Economy, TransUnion - Christina Petersen, Advisor: Gig Economy, TransUnion


Date & Location
Apr 30, 2025, 10:00 AM – 11:00 AM
Virtual Event
Event Details
As consumers increasingly turn to the gig economy for a range of services – from rideshare and delivery to caregiving, asset-sharing, freelancing, and in-person services – understanding their preferences and expectations is crucial for gig platforms aiming to secure and maintain a competitive edge. Join industry leaders from TransUnion for an in-depth exploration of the Spring 2025 US Gig Economy Report. Discover who is leveraging gig services, why they choose them, and what keeps them coming back. Gain valuable understanding into the key factors driving consumer choice and loyalty, including cost, convenience, and trust and safety expectations. Leave with actionable insights on how to build a consumer experience that resonates, helping your platform thrive in the competitive gig economy landscape.