Barbara Jones-Brown

Barbara Jones-Brown is a fintech entrepreneur and retail technology SME specializing in turning high-stakes operational challenges into innovative software solutions. As CEO of Freeing Returns™, Barbara leads a cross-functional organization that sits at the intersection of AI, asset protection, and supply chain. Her leadership journey spans from coding Point of Sale systems for Tier 1 retailers like The Home Depot and TJX Companies to securing seven-figure backing from Serena Williams. Barbara brings a unique perspective to high-velocity markets: how to foster collaboration between technical developers and corporate boardrooms to drive innovation at scale. She is a proud Gulf War Veteran and an advocate for technical leadership within the veteran community.