Definition: Companies whose core business model involves connecting buyers and sellers, users and providers, or enabling digital transactions at scale.

Companies Such As: Airbnb, Uber, TikTok, Shopee, iFood, Etsy, Upwork, Mercado Libre.

Definition: Companies providing financial infrastructure or services (payments, credit, risk, insurance, wallets, banking, etc.) — either directly to consumers or to platforms/merchants.

Companies Such As: Visa, Mastercard, Stripe, Adyen, PayPal, Nubank, Itaú, MercadoPago, DLocal, Revolut.

Definition: B2B service providers selling tools, data, and expertise — including trust & safety, identity, fraud prevention, AI, data analytics, cloud, compliance, and legal solutions.

Companies Such As: Incognia, LegitScript, G2 Risk Solutions, Prove, Veriff, Plaid, Deloitte, LexisNexis, Socure, Sift, Twilio.

Definition: Entities investing in or acquiring companies within the marketplace, fintech, and digital ecosystem space.

Companies Such As: Andreessen Horowitz, Prosus, QED, SoftBank, General Atlantic, Google Ventures, Bain Capital.

Definition: Individuals and organizations shaping, studying, or regulating digital platforms, marketplaces, and financial ecosystems.

Companies Such As: FTC, EU Commission, U.S. Treasury, MIT, Oxford Internet Institute, ANPD, Central Bank of Brazil.

Definition: Reserved for companies participating through paid sponsorships. Not available for general sale.