Today, 6 in 10 Americans have unknowingly talked to AI online instead of real people. For marketplaces, this creates real problems. Marketplaces need practical solutions beyond simple “verified” badges. This means creating systems that spot AI behavior patterns, requiring clear labels when AI is involved, letting communities vouch for real users, and building in moments that only humans can complete well. The winners will be platforms that make it easy to tell who’s real while still using AI where it helps. Join us to learn how your marketplace can build trust, via both verifications and processes, when customers can’t always tell who’s human.

How can risk managers ensure they are strategic partners to drive the business forward, adding value—not cost? By championing: - Properly built privacy controls to increase quality, efficiency, and trust (and thus value). - Privacy-first principles to be used universally to drive adoption of services and reduce market barriers to entry. - Reliable, efficient, and expandable products and services through “privacy by design.” - Data asset utility — knowing 1) what you have, 2) what you can do with it, or 3) how to get more. Privacy controls give you all of those answers.

This session explores how Trust & Safety (T&S) teams can partner effectively with Special Investigations Unit (SIU) professionals to detect and prevent fraudulent activity across digital marketplaces. Panelists will examine how data-driven insights from SIU operations can inform T&S policy and enforcement, bolstering platform integrity and reducing risk. The conversation will also address the critical role of SIU in maintaining regulatory compliance with state and federal anti-fraud laws, ensuring marketplaces remain legally sound and reputationally protected. Additionally, attendees will gain practical strategies for implementing SIU-led training programs to equip T&S teams with the tools they need to identify and address emerging fraud trends. This timely and practical discussion bridges traditional investigative models with modern digital challenges, offering a collaborative framework for building more resilient and secure platforms.

In an era where online marketplaces have become integral to commerce, the integration of Artificial Intelligence (AI) introduces both immense opportunities and significant challenges. This lightning talk delves into the critical importance of keeping online marketplaces safe amidst the proliferation of AI technologies. We explore the transformative role of AI in enhancing user experiences, optimizing operations, and personalizing services within online marketplaces. However, alongside these benefits, AI also introduces new risks, including biased decision-making, security vulnerabilities, privacy concerns, and the potential for algorithmic manipulation.

Content safety flare ups often have a media component, such as a published article (or a journalist asking for a statement before publication) or social media posts by an influencer with a large following. Share best practices and experiences around responding to such crises through various media channels. Formulation of a strategy, building the capabilities and speed to respond effectively and communicating the desired narrative.