Digital commerce platforms are built to move fast, but that same speed allows fraudulent and deceptive actors to scale alongside legitimate growth. The fix isn't more friction everywhere. It is friction placed with intent: Checkpoints calibrated to risk that stop bad actors without creating unnecessary barriers for everyone else. Kate McTavish, program manager of digital commerce risk at G2 Risk Solutions, and Virgilia Pruthi, Senior Director of Marketplace Trust and Safety, at Expedia, will apply this principle across the full account lifecycle, from identity and business verification at onboarding through ongoing controls that extend beyond the point of approval. Using the challenge of keeping fraudulent advertisers off ad platforms as a working example, they'll break down the signals that separate legitimate actors from bad ones. They'll also cover what it takes to protect platform integrity without punishing good customers, and why coordinated controls between platforms and risk partners close the gaps bad actors rely on. Attendees will leave with actionable insight into layering risk controls across the account lifecycle. Key takeaways: - Map friction to risk: Structure onboarding verification around the signals that matter most rather than applying uniform scrutiny across all accounts - Build for evasion: Design coordinated controls, so platform and risk partners work in concert across the full risk surface - Think beyond onboarding: Extend your verification framework to account for actors who clear initial review and later attempt to circumvent program requirements

In this session, we’ll cover how your approach to an individual user should continue to evolve as the user changes over time – whether that’s due to surrounding regulations, adoption of new technologies, or simply their own maturity. Vaishnavi J, Founder of Vys and ex-Meta and Twitter, will be joined by Brittany Allen, Head of Trust and Safety at Club and formerly at Etsy and Airbnb, to talk through the intersection of youth, safety, and user experience. They’ll be discussing topics such as: - How understanding more about a user, such as age, can be used to benefit their online experience - Different ways to infer information about user - How to provide a user context prior to recommending new services or goods

Marketplaces and global platforms already struggle to answer a basic question: who is actually behind this seller, contractor, or account? Fraudulent worker schemes, stolen identities, and deepfaked interviews have turned that question into a boardroom issue, not a compliance checkbox. Now AI agents are starting to act, negotiate, and transact on people's behalf, adding a new identity to verify before the human ones are even settled. This session looks at how platforms are extending trust frameworks to keep pace, and why "know your agent" may be the next mandate after KYC and KYB. Key Takeaways: - The distributed workforce problem: Cross-border contractor and seller networks have made one-time verification obsolete. Real-world fraud, including fake identities and infiltration schemes targeting remote hiring, shows what happens when trust is established once and never revisited. - From one check to continuous trust: What it actually takes operationally to move from onboarding-only verification to lifecycle-based signals, without adding friction that kills conversion or throughput. - The next identity to verify: As AI agents start performing tasks, submitting work, or transacting under a human's authority, how do platforms establish "know your agent" before it becomes a fraud vector instead of after?

Safety by design' means something different in this context, and every decision many organizations make can impact children and teens. This panel session will explore best practices when it comes to digital and physical safety, and discuss the importance of age verification, content moderation, seamless user reporting, and policies aimed to prevent harm to children and teens.

In the AI era, the oldest question in online dating, "is this person real?", has become the hardest to answer. Photos can be generated, voices cloned, conversations scripted. Identity verification has become core infrastructure for trust and safety, yet every check is also a moment of friction in a business built on conversion. Join Veriff and Feeld as we unpack the role of verification in dating: how it builds the trust that drives sign-ups, retention, and real-world connection, and how getting it right turns a moment of friction into a moment of confidence. A look at the measurable impact verification can have on growth, retention, and platform reputation.