This session offers a behind-the-scenes case study of a recent product launch and how our team built and implemented scalable safety policies to support it—even while in pilot mode. We’ll share how we balanced user feedback, client expectations, and internal stakeholder input to operationalize policy in real time. You'll gain insight into the unique challenges of aligning safety policy with school-year seasonality and fast-moving product deadlines, and how thoughtful cross-functional collaboration can turn tight timelines into opportunities for sustainable policy design.

Beginning this January the new federal Administration has targeted what it considers “unlawful DEI” in businesses, education, and elsewhere. It has used methods previously unseen to do so, including threatening the access of entities who do not receive federal funds to federal courts and agencies (for necessary approvals and beyond), red flagging relationships with third-party contractors it deems problematic, and requiring not just federal contractors, but all recipients of federal funds to sign certifications subjecting them to False Claims Act Liability. This session will explore the potential risks of such actions to your marketplaces, covering areas such as: Where within your marketplace ecosystem these risks might exist (in your enforcing Terms of Use with consumer users, navigating investor conditions, contracting with third parties, relating to platform workers, etc.); How the Administration and Courts are defining “unlawful DEI”; What steps you might take to manage these risks.

In today's fast-paced digital world, trust is everything. As an online marketplace, we connect millions of users every day, and maintaining a secure and authentic environment is our top priority. However, the rise of AI-generated synthetic media, often called deepfakes, presents a new and significant challenge to that trust. These hyper-realistic forgeries—which can manipulate faces, voices, and even entire identities—are no longer just a technological curiosity; they're a serious threat impacting everything from product listings to user reviews across digital platforms worldwide. The numbers are clear: deepfake incidents have surged by 900% since 2022. Malicious actors are using increasingly accessible tools to create convincing fake celebrity endorsements, fraudulent marketplace listings, and targeted disinformation campaigns. We know that 73% of consumers abandon platforms they perceive as unable to address synthetic content threats. This isn't just a hypothetical risk; it has immediate financial impacts and can cause long-term damage to our reputation and your trust in us.