This session offers a behind-the-scenes case study of a recent product launch and how our team built and implemented scalable safety policies to support it—even while in pilot mode. We’ll share how we balanced user feedback, client expectations, and internal stakeholder input to operationalize policy in real time. You'll gain insight into the unique challenges of aligning safety policy with school-year seasonality and fast-moving product deadlines, and how thoughtful cross-functional collaboration can turn tight timelines into opportunities for sustainable policy design.

Beginning this January the new federal Administration has targeted what it considers “unlawful DEI” in businesses, education, and elsewhere. It has used methods previously unseen to do so, including threatening the access of entities who do not receive federal funds to federal courts and agencies (for necessary approvals and beyond), red flagging relationships with third-party contractors it deems problematic, and requiring not just federal contractors, but all recipients of federal funds to sign certifications subjecting them to False Claims Act Liability. This session will explore the potential risks of such actions to your marketplaces, covering areas such as: Where within your marketplace ecosystem these risks might exist (in your enforcing Terms of Use with consumer users, navigating investor conditions, contracting with third parties, relating to platform workers, etc.); How the Administration and Courts are defining “unlawful DEI”; What steps you might take to manage these risks.

In today's fast-paced digital world, trust is everything. As an online marketplace, we connect millions of users every day, and maintaining a secure and authentic environment is our top priority. However, the rise of AI-generated synthetic media, often called deepfakes, presents a new and significant challenge to that trust. These hyper-realistic forgeries—which can manipulate faces, voices, and even entire identities—are no longer just a technological curiosity; they're a serious threat impacting everything from product listings to user reviews across digital platforms worldwide. The numbers are clear: deepfake incidents have surged by 900% since 2022. Malicious actors are using increasingly accessible tools to create convincing fake celebrity endorsements, fraudulent marketplace listings, and targeted disinformation campaigns. We know that 73% of consumers abandon platforms they perceive as unable to address synthetic content threats. This isn't just a hypothetical risk; it has immediate financial impacts and can cause long-term damage to our reputation and your trust in us.

Balancing safety and growth is a universal marketplace challenge. Opaque enforcement can create friction, alienating well-intentioned partners. This presentation details a strategic pivot from enforcement to enablement. Using Google Play as a case study, you will learn how we empower developers to build compliant apps from the start. We will share insights on leveraging technology, like pre-review checks that flag issues early, and organizational changes that break down silos to streamline the partner experience. This win-win approach fosters a healthier, more trusted ecosystem and improves ROI for platforms and users alike.

You know the drill: Proper Know Your Customer (KYC) and Know Your Business (KYB) are non-negotiable. Basic compliance was just the starting point. Regulators demand more than just OFAC checks, and the bigger picture is about building a truly secure ecosystem. In this session, we'll shift the conversation from a compliance requirement to a strategic advantage. We'll explore how proper underwriting at time of onboarding and robust ongoing product review can transform your operations. These aren't just boxes to check; they're your first and most powerful lines of defense. We'll discuss how these practices not only safeguard your organization from regulatory penalties but also actively protect your consumers and prevent the facilitation of illicit activities. Whether you're operating a marketplace or you are a financial institution, this session will provide actionable strategies and fresh perspectives on creating a secure, trusted environment. You'll leave with the confidence that with the right partner, you can move beyond mere compliance to a state of proactive trust and safety, ensuring your business is resilient and your customers are secure.