In the rapidly evolving digital landscape, trust and safety are paramount. As platforms grow, so does the complexity of maintaining a secure and positive user experience. This panel brings together seasoned leaders from prominent online marketplaces and social platforms to discuss best practices for building and scaling high-performing Trust & Safety teams. We'll delve into strategies for talent acquisition, team culture, process optimization, and leadership approaches that foster innovation and resilience. Join T&S experts as they share their insights on navigating the challenges and opportunities of leading Trust & Safety in a dynamic environment.

Today's marketplace scams have evolved far beyond simple fraud, now including sophisticated buyer-seller collusion rings, account takeovers, payments and shipping/returns fraud. With money moving quicker than ever, today’s scammers operate faster than many marketplaces can detect and easily bypass the vigilance of savvy consumers. In this session, OfferUp and DataVisor will share real-world marketplace risks and practical approaches to combat them. We'll explore detection strategies including scoring systems, rules implementation, and how AI-powered technology works in real-time to identify suspicious patterns across seemingly unrelated accounts. You'll leave with actionable insights that strengthen your marketplace defenses.

In this session, we will explore the intersection of artificial intelligence (AI) and antitrust laws in the United States. As AI becomes integral to business operations, it raises significant antitrust concerns. We will discuss how AI can potentially facilitate collusive behavior, such as price-fixing through shared algorithms, and how it might entrench market dominance by large firms, stifling competition and innovation. We will also examine recent actions by the Federal Trade Commission (FTC) and the Department of Justice (DOJ) to address these issues, highlighting key cases and regulatory responses. Attendees will gain insights into the legal landscape, practical implications for businesses, and strategies to ensure compliance while leveraging AI's benefits. This session aims to equip privacy professionals with the knowledge to navigate the complex challenges posed by AI in the context of antitrust laws.

Fraudsters are using their own identities to game the system—leveraging AI to create synthetic profiles, abuse promo offers, or deepfake their way through identity checks for loan stacking. This session uncovers how AI is redefining first-party fraud and explores cutting-edge fraud intelligence solutions that can detect deepfake manipulation, stop synthetic identities, and prevent abuse before fraudsters cash out. Key Takeaways: (1) How first-party fraudsters use AI-powered deepfakes and synthetic identities to pass identity checks; (2) Why traditional biometric authentication and KYC fail against AI-enhanced fraud tactics; and (3) AI-driven strategies for real-time identity proofing and deepfake-resistant verification.

Digital marketplaces face unique challenges with friendly fraud, losing billions annually as both merchant-of-record and platform intermediaries. This session brings together Justt's AI expertise with real-world implementation insights from BackMarket's marketplace team. Learn how advanced AI consolidates scattered marketplace data to build compelling evidence, improve win rates, and identify fraud patterns that smaller platforms typically miss. Discover how marketplaces can leverage technology to keep representation strategies updated under new card scheme rules, and learn from their chargeback data to improve internal processes. Gain actionable strategies to protect your marketplace's revenue and reputation even in an ecosystem where traditional "the customer is always right" thinking still applies.