Strong fraud prevention is a must-have for protecting revenue and customer trust, but should you build an in-house solution or buy from a provider? In this session, Sift’s Kevin Lee and Patreon’s Megan Doxtator cover the key factors to consider in your decision, including company lifecycle, resources, and the importance of digital identity insights in fraud detection. They’ll explore the pros and cons of both approaches—customization and control vs. rapid deployment and expert guidance—while sharing real-world examples. Attendees will leave with a clear framework to evaluate their fraud prevention needs, whether they build or buy.

Scams pose growing threats to digital marketplaces, exploiting human vulnerabilities and eroding user trust. Fraud prevention experts will analyze how bad actors gain access to sensitive data and credentials, leveraging deception to compromise marketplace security. They will also examine strategies for mitigating these risks, including AI-powered solutions such as real-time scam intelligence, advanced risk analysis, and personalized profiling. Attendees will gain actionable insights to safeguard platforms, reduce exposure, and proactively combat fraudulent activities, ensuring a secure and resilient marketplace ecosystem.

Learn from each others' policies and tools for finding and removing unsafe content, in particular content that may infringe third-party IP rights and unsafe content like nudity and AI deepfakes. Discussion of new tools attendees are using, in particular AI. Share experiences on how attendees manage the full spectrum of litigation risk from UGC, including establishing a factual record, operating within legal safe harbors for online intermediaries, averting litigation through de-escalation, settlement strategy, e-discovery, summary judgment, and appeal.

Talk, we present how large language models (LLMs) break the cycle of “tradeoffs and sadness” by delivering both scale and nuance. By harnessing advanced natural language processing techniques, LLM-based systems match or exceed human-level accuracy without sacrificing efficiency. We’ll explore how to train, integrate, and supervise these systems for real-time policy enforcement across languages, platforms, and cultural contexts. Attendees will also learn powerful, concrete strategies for ensuring fairness, transparency, and reliability, all while staying ahead of constantly evolving risks.

The online marketplace landscape presents unique challenges in preventing the sale of endangered species products, often slipping through enforcement gaps. This session will explore how illegal wildlife trade manifests in e-commerce, the legal and ethical risks marketplaces face, and the role of proactive policy enforcement. In collaboration with IFAW, this talk will provide insights into effective detection methods, compliance strategies, and the importance of industry-wide collaboration. Attendees will gain practical knowledge on identifying high-risk listings, understanding global wildlife trade regulations, and implementing scalable trust and safety measures to mitigate risk while protecting endangered species.