Autonomous agents are now booking travel, initiating payments, creating accounts, and transacting at scale. Some act on behalf of verified users. Others don’t. And traditional identity models weren’t built to tell the difference. This session introduces the concept of "Know Your Actor," a new framework for identity in agentic environments. We’ll explore how identity must evolve from one-time user verification into continuous governance of humans, agents, and intent across the transaction lifecycle. Key Takeaways: - Why “human vs bot” is the wrong question in agentic systems - How Trust & Safety teams can classify automation by intent, authority, and risk - What continuous verification looks like when agents act independently

When law enforcement comes knocking, marketplaces are already behind—unless they have a clear, practiced playbook. This fireside chat explores two critical pathways where platforms intersect with law enforcement: reactive response and investigative collaboration. On the reactive side, we will unpack what happens when something goes wrong on your platform—fraud, violence, theft, or other criminal activity—and law enforcement needs data, context, and fast action. On the investigative side, we will examine cases where alleged misconduct occurs off platform, but an individual, account, or transaction is linked back to your marketplace, raising complex questions around privacy, safety, and cooperation. Through real-world examples, the speakers will share how both reactive and investigative scenarios can become engines for a more proactive risk mindset: strengthening internal policies, improving trust and safety operations, and building smart, repeatable frameworks for working with law enforcement without over-extending your teams. Attendees will walk away with practical guidance on what to do in the first 24 hours, how to triage requests, and how to convert every incident into long-term marketplace resilience.

Drawing from industry experience and industry experts we will explore why controlling your supply side risks are so important to operating a trustworthy, viable and profitable Marketplace. With that stage set, how to assure supply side risks are controlled to improve customer experience and business operations.

Homebaked Nearby was built with risk as the starting point, not an afterthought. As a former health inspector, I researched cottage food laws nationwide before building, including contacting all 63 California health departments. That work revealed a surprising insight: registered home bakers have a 0% foodborne illness complaint rate compared to 1.65% for retail bakeries. This talk explores how marketplaces can reduce risk by design through compliance-first architecture, safer payment flows, higher safety standards, and operational safeguards. I’ll share lessons learned balancing safety and growth, and why reducing customer risk ultimately increases trust, demand, and marketplace resilience.