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Advisory Board Spotlight: Humphrey Bowles, CEO at SUPERHOG

Updated: Jun 29, 2022

This week we caught up with one of our newest Advisory Board members, Humphrey Bowles, to get his thoughts about what motivated him to join the Marketplace Risk Advisory Board.

Humphrey is on a mission to solve the trust and protection gap of 250 million short-term/vacation rental hosts, operators and guests. Humphrey is the co-founder and CEO of SUPERHOG, an award winning, globally established, trust and safety SaaS platform which provides fraud prevention, ID verification, intelligent user screening and embedded insurance. Simultaneously, SUPERHOG answers three fundamentally important questions: Who is the user? Can you trust them? What happens when something goes wrong? Before SUPERHOG, Humphrey founded GUARDHOG – the world’s first usage-based insurer – providing insurance for sharing economy marketplaces and P2P platforms. Humphrey’s mission is to make an impact on the way trust and safety is approached, putting in place the right tools and processes to mitigate risk.

Our Advisory Board is the very lifeblood of everything we do at Marketplace Risk. From conferences and virtual events to resources and advice for startups, our board takes a hands-on approach to providing indispensable insight and guidance, drawing on their broad experience that spans a multitude of platforms and industries. We are so excited to welcome Humphrey to the Advisory Board!

As Marketplace Risk continues to grow, we have expanded our Advisory Board, with calls for new members who can use their skills and experience to help startups. We asked Humphrey a few questions to get to know him better:

What interests / fascinates you most about marketplaces / the sharing economy?

The ability they have to scale so quickly…

How were you first introduced to marketplaces / the sharing economy?

I started working at a home-sharing marketplace back in 2010, I’ve been hooked ever since.

What did you want to be when you were growing up?

A pirate

What motivates you the most about your business/platform?

Making the need to make an insurance claim obsolete.

What one or two things do you do each day religiously?

Go for a run, have breakfast.

Who inspires you from a business point of view?

Bruce Wayne

What’s your favourite social media channel, and what was the last thing you posted on it?

LinkedIn. Climate change

What do you think the world of marketplaces / sharing economy will look like in 10 years?

More disintegrated with greater control given to individual users allowing them to cross from one marketplace to another more seamlessly.

If you’d like to be part of a dynamic group of founders, operators and subject matter experts, and your expertise and ideas could help us to better support the marketplace ecosystem, reach out to us at

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