Use of ID Verification, Artificial Intelligence and Background Checks are being challenged by novel new theories. Learn about what the claims are that are finding vendors, users, and marketplaces in hot water and how to mitigate against your risk.

As marketplaces scale, fraud prevention success isn’t always measured by how many checks or signals you add, but by how well meaningful fraud intelligence is embedded into the platform’s core operations. In this session, leaders from leading marketplaces will share how they’ve evolved from fragmented fraud tooling to a more integrated fraud stack and approach that focuses on separating signal from noise across the full user lifecycle, from registration and login to onboarding, transactions, and payouts. We’ll explore how teams tackle coordinated abuse by identifying which device, identity, and behavioral signals actually matter, and how to combine them for a fuller picture of risk. The discussion will also cover real-world tradeoffs, including where additional signals failed to improve outcomes, how rules-based systems created blind spots, how much manual review is still needed with advanced tooling, and what it takes to operationalize fraud signals across product, engineering, and risk teams. Attendees will leave with practical frameworks for embedding fraud signals into core systems to improve decision quality, reduce operational overhead, and support long-term marketplace growth.

Fraud is no longer a simple binary of good customers versus bad actors—it now exists on a spectrum where users can be the fraudster, be manipulated, or be targeted by third parties within the same journey. From onboarding to transaction to dispute, intent shifts in ways that break traditional models. This panel introduces a practical framework for understanding first-, second-, and third-party fraud as interconnected behaviors across identity, transaction, and intent, helping attendees identify blended fraud earlier and rethink risk across the full customer lifecycle.

For over a decade, Behance focused on helping creatives showcase their work, gain exposure, and find inspiration. While the platform always indirectly helped creatives get discovered and hired, only in recent years did Behance begin evolving into a true two-sided marketplace — introducing features like direct hiring, payments, reviews, and freelancer reputation systems. This shift fundamentally changed the platform’s trust model, introducing entirely new challenges around fraud prevention, identity, moderation, disputes, and economic trust. Learn how Behance navigated this evolution, the trust and safety implications that emerged, and the product decisions required to support a growing marketplace ecosystem.