As AI technologies become commodities, they become convenient mass weapons for fraudsters to generate deepfakes, voicefakes, and synthetic IDs. But rather than fighting AI with a single silver bullet, companies should take a layered approach and constantly adapt their strategy to prevent this kind of fraud from overwhelming their system. In this presentation, learn actionable tips from trust and safety leads from Persona and Rently on how to scale trust and safety processes against an ever-rising tide of AI-generated content.