MARKETPLACE & PLATFORM STRATEGY
There are tried and tested tactics and strategies to launch and grow platforms. This is your opportunity to learn from peers, colleagues and experts throughout the world!
A seamless customer experience has never been more important, so you can't let contracts get in the way. In this session, learn how to create self-service contract flows that will allow your marketplace to turn contract acceptance into a competitive advantage.
Network effects are key to unlocking the power of communities, exponential growth and long-term success. In this keynote, Laure Claire Reillier, ex-eBay exec, Launchworks & Co founder and author of the best-selling book ‘Platform Strategy’ will explain how sharing economy platforms can attract, match and connect ecosystem participants to enable them to transact. She will distill key learnings on how to maximise growth and network effects from working with dozens of platforms, including eBay.
Should you let the pandemic blow up your product strategy or should you make changes at the margins? Get practical tips for making product pivots during the current crisis through the lens of Sittercity's product leadership.
The current market environment requires marketplaces to be extremely efficient, reducing costs while finding new revenue streams to stay afloat. Insurance, one of the most important parts of their business models, is one of the main levers that can be used to provide mission-critical cash flow. In this talk, the co-founder of Tint.ai and the founder of Riders Share will discuss how marketplaces can reduce the cost of their insurance policies with a better risk segmentation and how they can sell innovative insurance products as add-ons to increase margins while delighting their customers.
This presentation will showcase 15-20 different tips, hacks and tricks for launching a new marketplace startup. These tips, hacks and tricks are based on personal experience and exhaustive desk research and it includes many real world examples.
The coronavirus has triggered an explosion in credit card disputes, social upheaval and poverty. Businesses are reeling, consumers are frightened -- and the marketplace is in desperate need of guidance. Chargebacks911 COO Monica Eaton-Cardone will teach audiences how to protect themselves from the post-pandemic threat-matrix; reduce marketplace risks; placate consumer fears; and grow revenue.
Disrupting a market with an audacious idea is daunting as vendors, users, team members, family, partners, and investors are all skeptical about what you are doing. As a marketplace leader, 10 critical lessons have been learned from my experience with Rent Items on how to navigate bringing disruptive ideas to market in the sharing economy.
With an ever growing list of start ups yet to reach profitability and several either going under or conducting massive layoffs, it's clear that the once untouchable and ethereal "Unicorn" may be at risk. This powerhouse panel of industry thought leaders will discuss the topic in depth, focusing on what went wrong, what went right and what the secret to profitability really is...
It's common for marketplace risk mitigation to be demand side-centric. Participants on the supply side are also risk-sensitive, especially professional services providers. This session is a panel discussion with a group of enterprise technology & data services agencies/consultancies and independent consultants to get their top risk mitigation tips/requirements.
Disinter – what? Disintermediation: a long word for what can actually make or break your marketplace, at any stage. So what is it? It’s when buyers and sellers use a platform to connect but then come off the platform to continue transacting independently. It’s particularly common gig economy marketplaces. So how can you make your marketplace so ‘sticky’ nobody wants to leave? Elle Tucker, marketplace marketing expert, and Manfredi Sassoli, growth hacker and platform strategist, deliver their 10 tips to encourage two-sided loyalty.
For a marketplace to perform at its best and achieve maximum growth, it is critical that the Founder & Product Team truely understand and optimise their platform for these seven essential trust principles across the Customer Journey (The Journey to True Success). In this actionable session, Founders and Product Teams will walk away with insights, inspiration and an actionable framework that can be used instantly in order to optimise their marketplace platform and see real results including an increased conversion rate and overall platform growth.
Starting from the reflection on the meaning and importance of communities during the emergency period, assuming how they might be in the future, the webinar will focus on explaining the characteristics of communities, how communities can become services, and finally on the design and management of communities themselves. The webinar is addressed to everyone who has or needs to create a community and need to better understand what it means to design it and manage it.