CRISIS MANAGEMENT & PUBLIC RELATIONS
Bad things happen; what sets companies apart is how they respond. Learn best practices, tips and tricks from the experts for navigating complaints, incidents and crises.
Kayyem explores how rhetoric that somehow we can stop all bad things from happening is not only inaccurate, it’s a dangerous framework for thinking about risk. Bad things will happen, but marketplaces can minimize the damage by creating conditions that favor the most positive outcome possible. Kayyem reveals the five Components of Resiliency, with real-life lessons for marketplace leaders drawing on her experiences handling crises and disasters including terrorism, to the BP Oil Spill, H1N1 Outbreak, and others.
Leadership lessons from the first few innings of COVID-19. This live session will examine what leaders can do during a crisis to protect their teams, help their customers and come out stronger as a company. It is filled with practical tips to help you focus on what matters in order to survive and thrive during this challenging time.
What is the CMO's job in times of crisis? This webinar will examine lessons learned through the lens of Sittercity marketing leadership's response during the early days of the COVID-19 crisis. From how to engage your stakeholders to how to make your product more useful, these practical tips are applicable to marketplace marketers during the current crisis as well as others they may encounter in the future.
In this session, Steve will discuss trends in consumer complaints, recent frauds and scams and present methods for preventing consumer complaints, transparency and the value of excellent customer service.
How is marketing different when you're promoting your sharing economy platform? It's a risky business, as not only do you have to educate and build trust, you're often talking to several distinct groups (users and providers). You also need ideas that stand out. This session features Elle Tucker from GangHut and Paul Mellor from the Mellor & Smith agency, whose clients are from a range of sectors and include Amazon, Egencia, M&S, Spotify and Remitly.
The Government Relations 101 session helps startup teams learn the basics of government and public policy-related strategy, and the role government affairs teams and consultants can play in assuring companies’ success.
Effective crisis communications can help companies build their reputations and strengthen stakeholder trust. Learn about best practices companies should follow to plan for, and respond to, crises and escalating issues you may face.