TRUST & SAFETY
Trust is the biggest barrier to customer acquisition, which is why it is mission critical. Learn earn how to create a world-class trust & safety program for your platform.
Marketplaces are built on trust. Trust is easy to lose, difficult to gain and more critical than ever. Few people know more about this topic than Rob Chesnut, who helped lead Airbnb and eBay towards building two of the most trusted brands in the world. We'll sit down with Rob for a one-on-one interview and ask him to share stories and insights, past and present. We'll get his advice on how marketplaces can adapt to COVID with integrity, and discuss best practices for marketplaces that want to continue to do the right thing even when it'd hard - for employees, supply side, users and the world. This is not to be missed!
Fake reviews are online reviews submitted by users who never purchased and used a service or were incentivized to write it. Despite the growing risk associated with fake reviews, businesses can’t turn them off because of the major they play in what users decide to buy. Brands need to evolve, adopting new strategies to keep users safe, and understand the affects of fake reviews and how to stop it.
Trust has become the most critical currency of the 21st Century as more and more people shun the establishments of yesteryear in favour of new peer-to-peer online platforms that allow the sharing of services, space and resources. But Anglo notions of 'decency' and 'doing the right thing' don't necessarily apply everywhere else, as global parking app KERB has found as it enters new markets. This session will feature Rob Brown, CEO of KERB.
To be successful, marketplaces must scale quickly and globally. Quick growth in this market reaps several benefits for your company: first mover advantage, consumer demand, and acquisition opportunity. Facing data privacy, regulatory, and COVID-19 challenges, this discussion deploys global screening and risk mitigation expertise to recommend effective Trust & Safety programs for a global paradigm—where services and workers are virtual, mobile, and critically impacted by COVID-19. The roadmap to global scalability will include: data privacy & compliance regulations; understanding what is acceptable & available; trusting risk mitigation data & solutions for screening & verification; global approach vs local approach; effective use of tech platforms & solutions; navigating country-specific nuances & doing the right thing; paradigm changes during & post COVID-19.
Looking toward the future, at the rate the gig economy is tracking, more than 50% of the US workforce will participate by 2027. Do you know how to identify your high-risk drivers? Optimizing driver data lowers operational costs, reduces risk, and protects your brand.
There is a lot to consider when assessing risk for marketplace startups. And, in turn, there is even more to consider when managing those risks. But where do you start? The good news is that there are some sure ways to mitigate risks to almost nothing. In this webinar, Jeremy Gottschalk, founder of the Marketplace Risk platform, will explore his top three recommendations when tackling risk mitigation for marketplaces. These three considerations are sure to keep marketplaces out of hot water and avoid unnecessary litigation and exposure.
Merilee and Richard will speak about understanding the barriers to trust that the industry faces, and how to address them if the industry is to grow sustainably. In particular, the presentation will address how the industry can raise the bar for standards through voluntary initiatives, and how these can help build trust with policymakers and consumers.
It's common for marketplace risk mitigation to be demand side-centric. Participants on the supply side are also risk-sensitive, especially professional services providers. This session is a panel discussion with a group of enterprise technology & data services agencies/consultancies and independent consultants to get their top risk mitigation tips/requirements.
In this session, Steve will discuss trends in consumer complaints, recent frauds and scams and present methods for preventing consumer complaints, transparency and the value of excellent customer service.