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BizGees Ltd


About me:

Zufi is an innovator and entrepreneur. A speaker at the Sharing Economy Global Summit, London, 2021. Panel member at Fintech Week London 2019 - FinTech, Social Impact & Emerging Markets. Panel member at Digital Impact Week, London, 2019. A Guest speaker at Wharton Social Entrepreneurs, 2018. He supported 2,000 entrepreneurs in London over a 10 year period using principles of the sharing economy. His MBA project on Strategy Implementation and high growth SME's was published in the Journal of Innovation and entrepreneurship. He was awarded the UK Top 50 Business Adviser award twice. He currently runs a sharing economy based Zebra FinTech called BizGees.


Thursday, October 13, 2022 at 12:00:00 PM UTC

Zufi Deo

*Note: The time shown may reflect your local time zone. Check the agenda for the correct time. 

Countering Fake News Using P2P Engagement

Room 3


Zufi Deo | Co-Founder, BizGees Ltd

Fake news is a key challenge of our age. The notion of freedom of expression is being tested to its limits. Some implications of fake news have been preconceptions of vulnerable segments of society indulging refugees, women in the workplace and more. We have been working with GenZ's to engage their generation using the sharing economy / p2p model to help mitigate these misconceptions.

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