Marketplaces are where consumers are shopping! By some industry estimates, sales in online marketplaces may overtake first-party e-commerce channels by 2025. Marketplaces have added over $1.7tn in consumer spending since 2019. But all this growth brings its challenges — for example, this expansion has resulted in digital marketplaces becoming a prime target for fraud attacks. The latest estimates gauge the impact at billions of dollars lost per year, and a large portion of these losses have been associated with identity-based fraud like new account fraud and account takeover. In this presentation, we will examine the impact of these challenges, discuss the difficulty of balancing user experience with fraud prevention, and dive into how organizations can defend themselves against these large-scale attacks. Speakers: - Keshia Rose, Senior Developer Evangelist, Fingerprint - Natchie Subramaniam Thiagarajah, Director - Fraud Data Science & Analytics, ID.me

Online marketplaces have revolutionized the way consumers purchase goods, but the accompanying proliferation of counterfeits has profound implications for public health, legal compliance, and market integrity. EverC shares the stage with customers from top tier marketplaces to discuss leveraging advanced technologies (e.g., artificial intelligence and machine learning) to manage risk, enhance brand, and enable growth. Join this session to learn how an ecommerce powerhouse went from counterfeit problems to continuing success, including how counterfeits harm marketplaces from a regulatory and reputational standpoint, how marketplaces can navigate this new era of increased accountability, regulation, and risk, and where AI fits in to all of this. Speakers: - Erin Brusseau, Director, Content Moderation Operations, Wish (Former) - Fernando Castellanos, Chief Revenue Officer, EverC

It’s no secret that AI allows bad actors to commit sophisticated fraud faster, making it harder than ever to protect your platform. Making your onboarding process impossible to get through isn’t an option, so you need a way to adjust each user’s experience based on their potential risk. Learn the secrets behind building verification flows that help safeguard your platform — all while providing the best user experience possible. Speakers: - Peter Allen, Senior Director, Compliance Systems & Data, GLG - Lindsey Bergh, Head of Customer Success, Persona

Incidents and legal threats are inevitable, regardless of how robust your trust and safety policies may be. Join this session for a comprehensive roadmap for preparing and responding to such events, emphasizing the importance of centralized monitoring and information preservation. It details effective engagement strategies with users, media, law enforcement, and attorneys, highlighting empathy and timely responses. The session will offer practical advice on managing user complaints, social media crises, and legal inquiries while maintaining a strong legal posture. Attendees will learn how to turn challenging situations into opportunities to reinforce trust and safety within their platforms. Speakers: - Stephen Fusco, Senior Legal Director, Commercial, HopSkipDrive - Jeremy Gottschalk, CEO & Founder, Marketplace Risk - Kristin Kupiec, Associate Manager, Community Response, DoorDash

This session will focus on how marketplaces identify and stop fraudulent users before they affect the community as a whole. We'll showcase how to stop fraud at registration or first listing while maintaining smooth experiences for legitimate customers and protecting your seller community from account takeovers. Discover TCGplayer’s approach to managing new seller accounts, maintaining low false positives, and using advanced techniques to prevent fraud before payment transactions. We’ll also share real-life examples of fraud tactics from the Deep and Dark Web, discuss effective strategies that also enable business growth, and examine the ideal future state of fraud prevention. Speakers: - Brittany Allen, Senior Trust and Safety Architect, Sift - Joe Gentile, Trust & Safety Program Manager, TCGPlayer (an Ebay company)

Expanding into new markets offers great potential, but 82% of business leaders say cross-border complexities—customs duties, taxes, and regulations—impact their decisions. For consumers, unexpected fees are a major pain point: 75% reconsider shopping with a business after encountering surprise costs, and 49% may refuse delivery altogether. This session will explore key challenges in cross-border commerce and provide strategies to help businesses minimize friction, manage fees, and maintain customer trust. Speakers: - Shane Bogdan, Director, Cross-Border Sales, Avalara - George Trantas, Senior Director Global Marketplaces, Avalara

Technology and its impact on healthy digital spaces necessitates a proactive approach to cultivating the next generation of trust and safety leaders, one that represents the lived experiences of the communities they serve. This panel will explore the importance of community-building, mentorship, and upskilling in trust and safety, with a focus on workforce development/tech talent pipeline initiatives that highlight the increasing professionalization of the trust and safety field. Speakers: - Alexis Crews, Senior Fellow, Information Integrity, All Tech Is Human - Leah Ferentinos, Advisory Risk Manager, KPMG US - Sandra Khalil, Associate Director, All Tech Is Human - Theodora Skeadas, Community Policy Manager, Doordash

In this session, directors will discuss Vinted's journey as it becomes a household name across Europe, attracting the attention of fraudsters and facing unprecedented risks along the way. They will delve into the exponential growth of Vinted's Trust and Safety department, which expanded its headcount from ten to one hundred, becoming a foundational element of the company's value proposition. They will explore key challenges and lessons learned throughout this process, including: (1) How to get your bearings and set focus, providing real-life examples of organizational structure adaptations and tools developed to respond to crises; (2) Securing buy-in and growing the team, sharing methods for obtaining top management support and managing rapid team growth and change; (3) Insights into understanding fraud patterns, exploring fraud counter-intelligence and the methodologies used to comprehend the operations of bad actors; and, (4) How to tackle the challenge of measuring success and doing more of what works, revealing the struggles in identifying trust and safety metrics and how to measure success effectively with available resources. Speakers: - Aurelija Pletiene, Director of Engineering, Vinted - Arūnas Umbrasas, Director of Data Science & Analytics, Trust and Safety, Vinted

This session will explore the essential components of creating and implementing effective trust and safety policies in today's digital landscape. The panel will discuss the development of comprehensive policies, the integration of best practices, and the importance of cross-functional collaboration. Attendees will learn about real-world examples and strategies for addressing challenges, ensuring compliance, and fostering a safe and trustworthy environment for users. Don't miss this opportunity to gain valuable insights from industry leaders and enhance your understanding of trust and safety policy development. Speakers: - Heather Grunkemeier, Founder, Twinkle - Camilla Hegarty, SVP Global Practice Lead & Business Development T&S, Teleperformance - Aurelija Pletiene, Director of Engineering, Vinted

This panel will explore the critical role of Law Enforcement Response (LERT) in maintaining trust, safety, and fraud prevention on digital platforms. As criminal activity continues to evolve, the necessity for robust LERT mechanisms has become more pronounced. This session will address the intersection of legal compliance, corporate responsibility, and the dynamic challenges posed by criminal activities in the digital landscape. Speakers: - Ally Coll, Founder & CEO, The Purple Method - Kristin Kupiec, Associate Manager, Community Response, DoorDash

Organized Retail Crime comprises a large and growing percentage of the total fraud that marketplaces are seeing. They are sophisticated, cyber-savvy, operate in jurisdictions where taking law-enforcement action is more difficult, and are constantly iterating methods and tailoring abuse to the platform they are attacking. But not all is lost! We'll explore some methodologies that top industry fraud-fighters have successfully deployed in fighting off these threat actors. Speakers: - John Matas, Founder & President, Blacklight Consulting - Tomer Poran, VP Strategy & Community, ActiveFence

In today's digital-native world, the lines between online and offline spaces have increasingly blurred. Unique challenges surface when using platforms that specifically encourage in-person interactions such as dating apps, food delivery, and other marketplaces. Theodora Skeadas, Jeff Dunn, and Talha Baig bring a breadth of experiences from different platforms in the online-to-offline (O2O) space such as DoorDash, Hinge, and Facebook Marketplace. You will leave the session armed with best policy and engineering practices in keeping your users safe in the physical and digital worlds. Speakers: - Talha Baig, Product Manager, Hive AI - Jeff Dunn, Vice President of Trust & Safety, Hinge - Theodora Skeadas, Community Policy Manager, DoorDash

This session will dive into the alarming rise of AI-powered attack tools that exploit customer journey touchpoints to dismantle account security, manipulate risk models, and bypass policy enforcement mechanisms. These tools are broadly available and used by fraud rings and entry-level attackers. We’ll explore the mechanics of these tools, focusing on their capability to learn and adapt, rendering traditional fraud and security tools less effective. We will present the newest adversarial tactics, including how attackers systematically breach protective measures meant to prevent abuse and fraud. Attendees will learn how to spot, stop, and poison the AI-powered tools used to attack the customer experience. Speakers: - Nate Kharrl, CEO & Founder, Spec - Alexandra Winkler, Trust & Safety Manager, Indiegogo

Catching bad actors on your platform is just the beginning. The real challenge is keeping them out for good. This panel will dive into the complexity of identifying and preventing ban evasion on digital marketplaces. Attendees will gain a deeper understanding of the sophisticated methods fraudsters use to evade bans, from emulators and app cloners to fake accounts created at scale, and learn practical solutions to safeguard their marketplaces. In this session, experts will explore: (1) The impact of ban evasion on user trust and platform reputation; (2) the challenges of distinguishing between legitimate users and bad actors by tracking relationships between devices and accounts; (3) Real-world examples of common evasion methods, including account takeovers, system bypasses, and anonymization; (4) the critical role of device identifiers can play in identifying returning bad actors; and, (5) Effective strategies and innovative solutions to ensure bans stick. Speakers: - André Ferraz, Co-Founder & CEO, Incognia - Garrett Olson, Head of Insurance & ERM, Wolt - Aurelija Pletiene, Director of Engineering, Vinted

This session will delve into the multifaceted approach required to ensure child safety in online marketplaces and digital platforms. The panel will discuss preventive measures, product design considerations, and the importance of regulatory compliance in protecting young users. They will share insights into creating robust safety protocols, the role of technology in detecting and mitigating risks, and strategies for fostering a safe online environment for children. Attendees will gain a comprehensive understanding of the challenges and solutions in child safety, from the development of safe products to the implementation of effective regulations. Don’t miss this opportunity to learn from leading experts and enhance your marketplace's readiness in safeguarding children. Speakers: - Camilla Hegarty, SVP Global Practice Lead & Business Development T&S, Teleperformance - Caroline Humer, Founder, Trust & Safety Forum - Vaishnavi J, Founder, Vyanams Strategies (VYS)