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Advisory Board Spotlight: Juliet Eccleston, CEO and Founder at AnyGood?

This week we caught up with one of our Advisory Board members, Juliet Eccleston, to get her better!

Juliet is CEO and founder of AnyGood?, the Chair of the CBI Sharing Economy Council and a consultant to marketplaces. Prior to founding her own platform, Juliet spent 20 years delivering multi £m technology change programmes for large corporates. During this time, her frustration with the process for recruitment collided with the rise of sharing economy models. AnyGood?, a platform where professionals recommend other professionals for roles was born. Juliet’s role as Chair of the Sharing Economy Council and her consultancy enable her to play an active role in the growth of the sharing economy and the platforms within it.

Our Advisory Board is the very lifeblood of everything we do at Marketplace Risk. From conferences and virtual events to resources and advice for startups, our board takes a hands-on approach to providing indispensable insight and guidance, drawing on their broad experience that spans a multitude of platforms and industries. We asked Juliet a few questions to get better acquainted with her:

What interests / fascinates you most about marketplaces / the sharing economy?

I get so much from working with people who see the world differently and provide a brand new lens for how business can be done. I love that the hard work is in the creativity of the idea and taking it to market rather than complexity of the technology.

How were you first introduced to marketplaces / the sharing economy?

I started to follow the progression of Airbnb when they launched and looked across other industries wondering how everyone would be impacted. I then started to read and watch the work of Rachel Botsman and her predictions, which drew me in even further.

What did you want to be when you were growing up?

In the police or army! I worked for the police for 5 years after college. The individual circumstances of the people I met during that time had a massive impact on me and is probably why I'm so focused on helping people with barriers to work.

What motivates you the most about your business/platform?

The best feeling is when someone, who doesn't believe in their own capabilities is recommended for a role by someone who acts as an ally and amplifier. The idea that the platform has created an opportunity for someone and changed the trajectory of their career is incredibly rewarding.

Do your friends and family understand what you do?

Absolutely no idea.

What one or two things do you do each day religiously?

Walk the dog and commit to starting running again (which I then don't do).

Who inspires you from a business point of view?

Every start-up founder. It's tough. People only see the tip of the iceberg in terms of what they're dealing with.

What’s your favourite social media channel, and what was the last thing you posted on it?

I'm on LinkedIn more than anything. Last thing I posted was about spending the day with the RentMy team.

What do you think the world of marketplaces / sharing economy will look like in 10 years?

The term sharing economy will fade away as it becomes just the way we do business. The behaviour of considering whether something could be rented/shared rather than bought will become a natural question to ask yourself, as will questioning how space, skills and stuff we own could be better utilised and provide an opportunity for income. New brands that serve the B2B market will emerge and the opportunity for mergers, acquisitions and interesting corporate collaborations will develop.

If you’d like to be part of a dynamic group of founders, operators and subject matter experts, and your expertise and ideas could help us to better support the marketplace ecosystem, reach out to us at

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