Japan External Trade Organization (JETRO) , Geneva Office
Director of Standards and Conformity Assessment
Tomoyuki Endo is the Director of Standards and Conformity Assessment ,Japan External Trade Organization, Geneva and the representative of the Japanese Standard Association, Geneva office.
He has been involved in international standards (ISO) development for many years as one of the leading members and standard makers in several fields, especially digital platforms, sharing economy, e-commerce, service excellence and sustainable mobility etc.
He is a founding member of International standardization committee, ISO/TC 324 (Sharing economy) that consists of 34 countries and currently serving the international committee manager.